“FREE PEOPLE MOCK CAMPAIGN”
Freed at heart centers on how, as an individual, you can embrace all sides of yourself: from the delicacy to the edge. Often, we might feel like we have to fit into one confined box, whether that involves our style or personal identification. My focus was on the juxtaposition of dressing and the freedom in which it creates. I had the opportunity to creatively direct a team of models, photographers, and makeup artist to bring this new vision of freedom to life through a mock campaign for Free People.
“TURN THE PAIGE”
Bringing back the rebellion for an unrestricted society through VIVIS a subrand for Vivienne Westwood. Created by my team and I, brought to life through a series of fashion films, branding, and mockups.
“COTOPAXI EXTENSION”
This series of magazine covers encapsulates my weekly fashion obsessions, which I expanded into a multiple page spread stating my advice to achieve these looks and their reasons of importance. I focused on how to make the visuals engaging through design principles so that readers would intentionally pick it up.
“ROCK THE CONSTRUCTS”
My group was tasked to create a new product line to a pre-existing brand. We choose to expand Cotopaxi, an outdoor appareal brand, to be in the ski and sports nutritional market. I created renderings of energizing gummies branded with a volcano representative of the brands Ecuadorian heritage. As well, as a snowboard, skis, and goggles.